翻訳と辞書 Words near each other ・ Active duty ・ Active Duty (album) ・ Active Duty (web site) ・ Active electronically scanned array ・ Active EMI reduction ・ Active Enterprises ・ Active Exploits ・ Active fault ・ Active filter ・ Active fire protection ・ Active Format Description ・ Active fuel length ・ Active Fuel Management ・ Active galactic nucleus ・ Active Gaming Media ・ Active gross rating point ・ Active Guard Reserve ・ Active hard-drive protection ・ Active heave compensation ・ Active hexose correlated compound ・ Active imagination ・ Active immunization ・ Active immunotherapy ・ Active ingredient ・ Active intellect ・ Active Interest Media ・ Active Islamic Youth ・ Active Kidz ・ Active labour market policies ・ Active Lancer Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Active gross rating point ： ウィキペディア英語版 Active gross rating point Active Gross Rating Point (Active GRP, also iGRP〔Adrants YuMe (GRP Whitepaper )〕) is the industry standard for measurement and weighting of online advertising effectiveness for cross-media campaigns with shared audiences.〔Google (Advertising )〕 Active GRP acknowledges the online factor and adjusts reach through Active Opportunity to See (Active OTS). Active GRP is interchangeable with, and can be used in addition to, standard GRP. Active GRP is calculated using the frequency for online users, or Active OTS, based on the reach in the online demographic expressed as a percentage of the total population target demographic. Specifically Active GRPs quantify the impressions generated as a percentage of reach weighted for online audiences. ==Purpose== Active GRP is used to create transparency and comparability of online and traditional media campaigns. The purpose of the metric is to measure impressions in relation to the number of people in the target audience for an advertising campaign. Active GRP is commonly used by media buyers to evaluate the comparative strength and or success of a marketing vehicle. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Active gross rating point」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.